thinking more about OneBoxing WorldCat Local

I just checked with our implementation guy at OCLC about including some code in the header of our WorldCat Local instance that would allow us to add customized widgets into WorldCat Local search result screens. Sounds like it's a no go for now. WorldCat Local has a refreshingly simple branding customization options compared to what we're used to with Innovative's OPAC. But that simplicity will keep us from inserting some magic Javascript to achieve the OneBox effect.

I'm not sure if I was clear enough about what I'm interested in. Another way of looking at this is analagous to Google Ads. Google has established that placing context sensitive ads alongside search engine results is an effective way to drive traffic to advertiser websites.

If WorldCat Local becomes our library's search engine, shouldn't our library be able to put context sensitive "ads" next to results? These "ads" (or OneBoxes) would appear based on the search term and offer things like:

• links to library created research guides that seem relevant to search at hand
  
• links to course reserves if a prof's name is searched
• results from a site search of our library's site
• image results from ARTstor (ala Google images)
  
• results (if any) from the library's digital collections

To offer something like this, OCLC wouldn't need to do anything unprecedented. Lots of web applications (including this one I'm using right now, Blogger) allow you to embed bits of HTML. Javascript widgets inside OPACs have been around for awhile too, a prime example being LibraryThing for Libraries. If OCLC put the search results data into some nicely formated JSON and allowed Javascript to be inserted in various places, it wouldn't be hard for libraries or third parties to build these little things.

The WorldCat API is nice and all, but who (besides Terry Reese) wants to build an entire interface from scratch using it?

Click on the image above for an illustration of the WorldCat Local OneBox concept.

OneBoxes for WorldCat Local

In thinking through the options for placing the searchbox for WorldCat Local on our website, I'm inclined to argue for a single search box on the homepage rather than the somewhat confusing tabbed box that we have now. After all, WCL should get us to our "catalog" content, journal titles, and provide a general article search.


The problem with offering a single search box to patrons is that we miss content that they might want from a library site search: links to research database, course reserves, library hours, librarian contact info, etc.

WorldCat Local might be improved if it had the option to integrate Google style "OneBoxes" in its results display. A little box off to the side might highlight items like course reserves or matches from a site search.

I have a feeling, I'll probably lose the argument regarding a single search box on our website. After all, even Google offers users multiple silos of content to search (Books, Web, Blogs, News, etc.).